Instagram - The New Editorial


A bundle discount of 15% is available if you enrol in multiple classes. Email for more information.

Instagram, The New Editorial is also available as an online mentorship, check out enrolment details HERE!

Presented by ex-Director of Photography at Rolling Stone magazine in New York and experienced photo-editor Rachel Knepfer, Instagram – The New Editorial takes students on a guided tour of the world’s most ubiquitous online photography sharing platform and demonstrates strategies for improving visibility and reach.

Making reference to established photographers with strong presences on the platform, Instagram – The New Editorial provides an editorial approach to curating posts in a way that is designed to introduce students to new audiences.

Instagram – The New Editorial is all about photography but is not a technical workshop.  Focusing over three weeks on giving and taking, making and looking the course takes students on a guided tour through the Instagram jungle.  Exploring notions of ethics, integrity, privacy, sharing and collaboration this course speaks to the creation and evolution of a meaningful Instagram profile in real-time.

Note – this course includes a catch-up session to be scheduled after the conclusion of the last class. Date, time and location to be confirmed.

Rachel can be found on Instagram @rachelknepfer 

This course runs at the same time over three weeks with a fourth progress review session several weeks after the last class with a maximum class size of 8 participants.


Progress review session dates

24 June for class starting 13 May 2020

2 December for class starting 21 October 2020 


Prerequisites and Requirements

  • A love of photography
  • A smart phone
  • Note pad and pen
  • A minimal understanding of the technical aspects of Instagram is preferable but not essential.
  • Please review our FAQ for terms and conditions of enrollment.



Australian Centre for Photography
19 Foley Street
Darlinghurst, NSW, 2010

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Image courtesy of and © Catherine Thomas & Meadowbrook Ow, 2019.